Izici zangaphandle ezithinta inkampani: izihluthulelo zokuqonda nokwenza izinto

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Ezweni lebhizinisi, akusikho konke okuncike ekulawulweni kwangaphakathi.Kunezici, nakuba zingaphezu kokuphathwa okuqondile kwezinhlangano, ezinethonya elikhulu ekusebenzeni kwazo kwansuku zonke, ekwenzeni izinqumo, kanye nasekuqondisweni kwamasu. Lezi zinto zaziwa ngokuthi izici zangaphandle zenkampani.

Ukuqonda izici zangaphandle kubalulekile ekubikezeleni izingozi, ukuqaphela amathuba, nokusabela ngendlela efanele.Kusukela ezinguqukweni zezombusazwe nezomnotho kuya ezimweni zenhlalo nezobuchwepheshe, izici eziningi zemvelo zingashintsha isiphetho sebhizinisi. Lesi sihloko sizohlola lezi zici ngokuningiliziwe, sihlole ukuthi zingathinta kanjani izinkampani kanye namathuluzi atholakalayo okuhlaziya nokuphendula kuzo.

Yiziphi izici zangaphandle zenkampani?

I-Los Izici zangaphandle yizo zonke lezo zimo, izehlakalo, noma ukuguquguquka okungaphandle kokulawulwa ngqo kwenkampani. ezithinta ukusebenza kwayo, ukusebenza kwezezimali, noma amasu. Isici esiyinhloko salezi zici ukuthi, njengoba zivela ngaphandle kwenhlangano, azilawuleki, nakuba zingenakwenzeka ukuzibona kusengaphambili noma ukuzilawula.

Zibhekwa njengezingaphandle ngoba zisebenza endaweni lapho inkampani yenza khona imisebenzi yayo: indawo yezepolitiki, yezomnotho, yezenhlalo, yezobuchwepheshe, yezemvelo kanye neyomthetho. Nakuba zingaba nemiphumela emihle nemibi, Ukuphathwa kabi noma ukungaqondi kahle lezi zici kungaholela ekwehlulekeni kwephrojekthi noma ngisho nasekunyamalaleni kwenkampani.

Izici zangaphandle zivame ukuhlaziywa emasu okuhlela njenge-PESTEL noma ngesikhathi sokuhlaziywa kwe-SWOT. ukuhlola ubuthakathaka, izinsongo, amandla, kanye namathuba. Ezigabeni ezilandelayo, sizohlola iqembu ngalinye lezici ngokujulile.

Izinhlobo eziyinhloko zezinto zangaphandle ezingathinta inkampani

Izici zangaphandle zingahlelwa ngezindlela eziningi, kodwa imithombo eminingi kanye nezifundo ziyavumelana ngezinhlobo ezilandelayo eziyinhloko:

Izici zezepolitiki nezomthetho

Izinkampani zisebenza ngaphakathi kwemithetho kahulumeni engashintsha ngokwemithetho yezomthetho noma ngokwezenhlalo. Izinguquko emithethweni yezabasebenzi, izinqubomgomo zentela, amanani entela, kanye nezibonelelo zingashintsha kakhulu isakhiwo sezindleko noma ukusebenza kahle kwamaphrojekthi athile..

Isibonelo, inqubomgomo entsha yezemvelo ekhawulela ukusetshenziswa kwezinto ezithile ingaphoqa inkampani ukuthi iklame kabusha imikhiqizo noma izinqubo zayo. Ngokufanayo, ezimakethe zomhlaba wonke, ushintsho kunqubomgomo yokuhweba yezwe—njengokubeka izithiyo—lungaphazamisa ukunikezwa kwemikhiqizo noma kuvimbele ukuthunyelwa kwamanye amazwe ezindaweni ezithile.

Ngokomthetho, imithethonqubo yokuvikelwa kwedatha, impilo yomsebenzi, kanye nokuphepha emsebenzini nayo ithinta indlela izinkampani ezithuthukisa ngayo amaphrojekthi nemisebenzi yazo. Ukungazinaki lezi zici kungaholela ezinhlawulweni, izinhlawulo, noma ekulahlekelweni yidumela..

Isimo sezomnotho

Isimo sezomnotho esijwayelekile nesendawo sithonya ngqo ukuziphatha kwamabhizinisi nabathengi. Phakathi kwezinkomba eziyinhloko ezithinta izinhlangano yilezi:

• izinga lokwehla kwamandla emali
• Isilinganiso sokushintshwa
• I-Tasa de interés
• Izinga lokungasebenzi
• Amandla okutshala imali komphakathi noma ukufinyelela esikweletu

Isibonelo, a ukwehla kwamandla emali aphezulu kungabangela izindleko zezinto zokusetshenziswa noma zamandla ukuba zikhuphuke kakhulu, kuyilapho ukuntuleka kwemisebenzi okuphezulu Lokhu kunganciphisa isidingo semikhiqizo noma izinsizakalo. Ngokufanayo, izinguquko emazingeni enzalo Zithinta izimo zezimali kanye nezindleko zemali yezinkampani ezikhulayo.

Izici zobuchwepheshe

Ubuchwepheshe sebube ngenye yezinto ezinomthelela omkhulu endaweni yebhizinisi. Ukuzenzakalela kwenqubo, ukwenziwa kwedijithali kwensizakalo, ukuthuthukiswa kwamapulatifomu amasha aku-inthanethi, kanye nobuhlakani bokwenziwa kuhlala kuchazwa kabusha amamodeli ebhizinisi..

Inkampani ehluleka ukuzivumelanisa nezimo kwezobuchwepheshe ingalahlekelwa ukuncintisana ngokushesha. Ngeke nje ilahlekelwe amathuba okuthuthukisa ukusebenza, kodwa futhi neziteshi zokuthengisa, ukwethembeka kwamakhasimende, kanye nokwehluka kwemakethe. Isivinini lapho intuthuko iqaliswa khona sidinga ukuba siqaphe futhi sivumelane nezimo..

Izici zomphakathi nezamasiko

Umphakathi ushintsha njalo, futhi kanye nawo, izintandokazi, izindinganiso, kanye namaphethini okusetshenziswa. Lezi zinguquko zithinta ukuxhumana, isithombe somkhiqizo, kanye nemikhiqizo enikezwa yinkampani.

Izici ezifana nobudala obujwayelekile bomphakathi, ubulili, izinga lemfundo, kanye nokusetshenziswa kwezokuxhumana ziyisihluthulelo sokuqonda lokho abathengi banamuhla abakulindele.Isibonelo esicacile ukuqwashisa okukhulayo kwezenhlalo ngezindaba zokuzinza, ukubandakanywa, kanye nokusobala kwezinkampani.

Lokhu kufaka phakathi izindinganiso ezifana nokulinganisela phakathi komsebenzi nempilo, noma intshisekelo kumabhrendi anenhloso yomphakathi. Ukuhluleka ukuqonda lezi zindlela kungashiya inkampani ingaziwa kubathengi banamuhla..

Ukuncintisana kanye nemakethe

Ukunyakaza kwemakethe kuthonya ngqo izinqumo zamasu. Izimbangi ezintsha, ukuhlanganiswa, izinguquko zamanani, imikhankaso yokukhangisa enobudlova, noma iziphakamiso ezintsha eziphazamisayo zingaphazamisa yonke imikhakha.

Kuyadingeka futhi ukunaka abahlinzeki namakhasimendeUma abahlinzeki bebhekene nobunzima—ngokwesibonelo, ukushoda kwezinto zokusetshenziswa noma ukwenyuka kwentengo—lokhu kuzothinta inkampani. Ngokufanayo, izinguquko ekuziphatheni kwamakhasimende, njengokukhetha okuhlangenwe nakho kwedijithali noma imikhiqizo eyenzelwe wena, kushintsha imithetho yomdlalo.

Izimo zemvelo kanye nesimo sezulu

Imvelo nayo iyingxenye yendawo yangaphandle ethinta amabhizinisi. Izenzakalo zemvelo ezifana nesomiso, izimvula ezinkulu, amaza okushisa noma ukuguquka kwesimo sezulu okuqhubekayo kungaphazamisa izinqubo zezokuthutha, ezolimo noma zokukhiqiza.

Abathengi nabo bayaqaphela kakhulu umthelela wemvelo. Lokhu kuphoqa izinkampani ukuthi zamukele imikhuba eqhubekayo, njengokusebenzisa amandla avuselelekayo, ukuthuthukisa ukusebenza kahle kwamandla, kanye nokunciphisa imfucuza, uma zifuna ukuhlala zincintisana.

Ukuhlaziywa kwezinto zangaphandle: ithuluzi le-PESTEL

Indlela esetshenziswa kabanzi yokuhlela ukuhlaziywa kwemvelo iyimodeli eyaziwayo PESTELebheka izigaba eziyisithupha eziyisisekelo:

• Usopolitiki: ilawula izinga lokungenelela kukahulumeni emakethe.
• Ezomnotho: Ifunda isimo kanye nemikhuba yesimiso sezomnotho.
• Social: Ihlaziya isiko, imikhuba yokusebenzisa, izindinganiso, noma imfundo.
• Ezobuchwepheshe: Ihlola ijubane lokusungula izinto ezintsha kanye nengqalasizinda yezobuchwepheshe.
• Isazi sezinto eziphilayo: Thola izici zesimo sezulu, imithethonqubo yezemvelo, kanye nezinto ezikhathazayo ngemvelo.
• Kwezomthetho: Icabangela imithetho ngezinkontileka, intela, abasebenzi, ukuvikelwa kwabathengi, njll.

Lokhu kuhlaziya kukuvumela ukuthi ubone izinsongo namathuba endaweni ezungezile, futhi kuyithuluzi elibalulekile lokuthuthukisa izinhlelo zesimo esiphuthumayo noma ukuguqula isu. Inzuzo enkulu ye-PESTEL isekukwazini kwayo ukuxwayisa ngezingozi ngaphambi kokuba zibe izinkinga ezinkulu..

Izibonelo zendlela izici zangaphandle ezithinta ngayo amabhizinisi

Ukuze uqonde kangcono ukubaluleka kwalokhu kuhlaziywa, amanye amacala asebenzayo angakubonisa lokhu:

• Inkampani yokudla ingathinteka uma intengo yokusanhlamvu ikhuphuka ngenxa yesomiso esithathe isikhathi eside.
• Umenzi wezimoto kumele azivumelanise nezinguquko zomthetho ezidinga ama-motor kagesi esikhundleni samafutha asetshenziswa kudala.
• Ibhizinisi elisha lobuchwepheshe lidinga ukusungula izinto ezintsha ngokushesha ukuze ligweme ukusala ngemuva kwezimbangi ezisebenzisa ubuhlakani bokwenziwa.
• Umkhiqizo wezindwangu ungabekwa endaweni embi uma ungavumelanisi imikhankaso yawo nezindinganiso ezintsha zomphakathi ezifana nokulingana noma ukuhlukahluka.

Kuzo zonke lezi zimo, ukulindela izinguquko nokuguqula isu lebhizinisi yikho okwenza umehluko phakathi kokusinda noma ukunyamalala..

Izinkampani zingasabela kanjani ezicini zangaphandle?

Nakuba kungekho kulezi zici ezingalawulwa ngokuqondile, imiphumela yazo ingalawulwa. Ukuze wenze kanjalo, kunconywa okulandelayo:

• Ukuhlala usesikhathini ngezitayela zezepolitiki, ezomnotho kanye nezobuchwepheshe ngemibiko, izindaba noma ukuhlaziywa kwemvelo.
• Thuthukisa izinhlelo zesimo esiphuthumayo ngezimo ezingabonakala kusengaphambili njengezinguquko zomthetho noma izinkinga zezimali.
• Sebenzisa amathuluzi obuchwepheshe ezisiza ekulawulweni kwesabelomali, ukuhlaziywa kwemvelo, noma ukulandelela idatha.
• Khuthaza isiko lenhlangano eliguquguqukayo okuvumela ukuzivumelanisa nezimo ezishintshayo ngaphandle kokungqubuzana okukhulu.

Kukhona nezixazululo zezimali ezifana amakhadi ezinkampani noma amapulatifomu edijithali yokulawula izindleko, okusiza ukuba nokubonakala kwezomnotho ngesikhathi sangempela kanye nokushesha okukhulu ekwenzeni izinqumo.

Inkampani etshala imali ekuboneni kusengaphambili, ekuzivumelaniseni nobuchwepheshe, kanye namasiko enhlangano ikulungele kangcono ukubhekana nezinguquko zangaphandle ezizofika nakanjani.

Indawo ezungeze noma iyiphi inhlangano ishintsha njalo. Izici zangaphandle, nakuba zingalawuleki, zingahlaziywa futhi kufanele zihlaziywe ukuze kulindelwe izinguquko futhi kwenziwe izinqumo ezinengqondo. Ukuhlaziywa kwe-PESTEL kungenye yamathuluzi awusizo kakhulu kule njongo. Ukuqonda okujulile ngendawo yezepolitiki, yezomnotho, yezenhlalo, yezobuchwepheshe, yezemvelo, kanye neyomthetho kuzovumela izinkampani ukuthi zihlale zisebenza futhi, kangcono nakakhulu, zidlule abancintisana nabo. Ngaphandle komkhiqizo noma isevisi ngokwayo, ingxenye eyisisekelo yempumelelo yebhizinisi itholakala ekwazini ukuthi ungazivumelanisa kanjani kangcono nangokushesha kunabanye.