- Ukuqoqa imali kuyindlela ehlakaniphile: izinsiza, ubudlelwano kanye nokungafihli lutho, hhayi imali kuphela.
- Ukuxhumana kanye nokuthola kumele kuhambisane nesiphakamiso senani kanye nokuhlukaniswa.
- Hlanganisa amasu (ezinkampani, edijithali, ubuso nobuso, ifa, izibonelelo) ngokwezinsizakusebenza.
- Ukulinganisa, ukubonga, nokwakha ukwethembeka kuguqula iminikelo enikezwa kanye ibe ukwesekwa okuqhubekayo.
Ukuqoqwa kwezimali akuseyona indaba ebaluleke kakhulu. Izinhlangano zomphakathi eziningi, amanyuvesi, izibhedlela, ngisho nemicimbi yamasiko ziyakufaka emisebenzini yazo yansuku zonke, yize kusaphakamisa imibuzo. Ingabe kumane nje kucela iminikelo, noma kudlulela ngalé kokucela imali yodwa?
Kule migqa elandelayo, nginikeza umbono osebenzayo kodwa osuhlelekile mayelana nokuqoqa imali. Uzobona ukuthi ukuqoqa imali kuyini ngempela , kungani kubalulekile ekusimeni, ukuthi kuhlangana kanjani nokuxhumana, yiziphi izindlela ezikhona (ngezibonelo eziqondile), nokuthi yiziphi ongakhetha kuzo ngokusekelwe esimweni sakho esithile. Konke kwethulwe ngendlela eqondile nefinyelelekayo.
Ukuqoqa imali: okungaphezu nje kokuqoqa imali
Ukuhumusha okuqondile kungaba "ukuqoqa imali." Kodwa leyo ncazelo ayisebenzi kahle, ngoba ukuqoqa imali kumayelana nokuhlanganisa izinsiza ezahlukahlukene - ezezimali, izinto ezibonakalayo, izinsizakalo, noma isikhathi - ngenhloso eyodwa: ukusekela umgomo wenhlangano engenzi nzuzo esikhathini eside.
Umehluko omkhulu phakathi "kokucela usizo" kanye nohlelo lokuqoqa imali usekuqondeni indlela. Uhlelo oluhle lokuqoqa imali luyisu , luhlobene, futhi luhlala isikhathi eside: luchaza izithameli eziqondiwe, imiyalezo esetshenzisiwe, isikhathi, kanye neziteshi ezisetshenziswayo, kwakha ukwethembana okudlulela ngale komnikelo owodwa.
Akuzona zonke izinhlangano eziqala endaweni efanayo. Amanye ama-NGO anempahla futhi angashiya ingxenye yale ndawo, kodwa ayihlukile. Kwabaningi, ukuqoqa imali kubalulekile ngoba kubanika ukuzimela futhi kunciphisa ukuthembela kwabo ezibonelelweni ezishintshashintshayo ngokwesimo sezepolitiki noma sezomnotho.
Ngaphezu kwalokho, lo mkhakha usuthuthuke kakhulu ngesivinini esikhulu. Namuhla, amaqembu kumele ahlanganise ukumaketha, ezezimali, izibonelelo, kanye nobudlelwano bomphakathi . Futhi uma kungekho mandla anele angaphakathi, kunezinhlangano ezikhethekile kanye nabeluleki abathatha imikhankaso noma basekele isu kusukela ekuqaleni kuze kube sekupheleni.
Kungani ngempela utshala imali ekuqoqweni kwemali
Inselele enkulu yoMkhakha Wesithathu ukusimama. Ukuthembela kuphela ekuxhasweni komphakathi kufana nokudlala i-roulette yaseRussia. Ukuqoqa imali kuvumela ukwahlukahluka kwemali engenayo kanye nokunikeza ukuzinza kumaphrojekthi angenakunyamalala ngobusuku obubodwa.
- Ukuxhumana komphakathi: lalela, xoxisana futhi uqonde labo abakholelwa enkambisweni yakho.
- Idumela nokwethembekaUkuxhumana ngokusobala ngalokho okufezayo nalokho okudingayo kwakha ukwethembana.
- Isisekelo esiqinile sokusekelaKusukela kubanikeli abaphindaphindayo kuya ekubambisaneni nezinkampani, konke kuyaphumelela ngokuhamba kwesikhathi.
- Ukufunda okuqhubekayo: beka imigomo, ulinganise imiphumela futhi uthuthukise isenzo ngasinye.
Uma sibheka lokhu, ukuqasha abantu akuyona umkhankaso ozimele. Kuyinqubo ehlanganisa yonke indawo okufanele igcwale isiko lenhlangano , ehilela abaphathi, amaqembu obuchwepheshe, kanye nezisebenzi zokuzithandela.
Ukuxhumana kanye nokuqoqa imali: izinhlangothi ezimbili zohlamvu lwemali olufanayo
Kunesilingo esivamile: ukuhlukanisa ukuxhumana kanye nokuqoqa imali kube yizinto zodwa. Okuhlangenwe nakho kubonisa okuphambene nalokho: ngaphandle kwesu lokuxhumana eliqinile, ukuqoqa imali kuyahluleka . Yilokhu okushiwo yizindlela ezifana ne-Materia Gris, lapho ukuvumelanisa izinhlelo zombili kubalulekile.
Kusho ukuthini ukuhambisana? Kusho ukuthi imiyalezo yakho, izethameli, iziteshi, kanye nesikhathi sakho kuhambisana kahle. Lokho okushoyo nendlela okusho ngayo kufanele kushukumise, kukhuthaze, kuchaze ukubaluleka komsebenzi wakho, futhi kusize ekubizeni okucacile esenzweni.
- Isiphakamiso senani elicacileYini ekwenza ube ngohlukile, futhi kungani kubalulekile manje?
- Ukuhlukaniswa okungokoqoboAkufani nokukhuluma nomnikeli ozimele njengokukhuluma nenkampani noma isisekelo.
- Izindaba ezigxile kubantu: izindaba eziveza umthelela kangcono kunombiko obandayo.
- Ukunakekelwa kwayo yonke indawo yokuxhumana: kusukela efomini lomnikelo kuya ku-imeyili yokubonga.
Lapho ukuxhumana kanye nokuqoqa imali kungqubuzana ngendlela efanayo, ulwazi lwabanikeli luyathuthuka futhi ukuqoqa imali kuyakhula , ngoba lonke uhambo—kusukela emthonjeni wokuqala kuya ekuboniseni ukubonga—luhambisana kahle.
Amasu okuqoqa imali kanye nezakhiwo (nezibonelo eziwusizo)
Ayikho indlela eyodwa yokuheha amakhasimende. Eqinisweni, izinhlangano eziphumelela kakhulu zivame ukuhlanganisa amasu amaningana ukuze zilinganise imigomo yesikhathi esifushane, esiphakathi, kanye neside . Nasi isifinyezo esiphelele, sihlanganisa izindlela eziyinhloko ezisetshenziswa namuhla.
- Ukusebenzisana nezinkampani (iminikelo kanye nokubambisana kwezinkampani): amaphrojekthi azuzisa bonke axhumanisa i-CSR nenhloso yakho.
- Iminikelo emikhulu: ubudlelwano obuqondene nomuntu siqu nabantu abanekhono eliphezulu lokupha.
- Imicimbi yokusiza umphakathi: imijaho, amakhonsathi, izidlo zakusihlwa noma izindali njengendlela yokuqoqa imali nokubonakala.
- Amafa kanye nefa lokusiza umphakathi: ukhiye wezinhlangano ezinesisekelo esithembekile kanye nokwethenjwa okuzuzwe eminyakeni edlule.
- Ukufinyelela emgwaqweni (ubuso nobuso): amaqembu adlala phansi noma emnyango nomnyango; izinhlangano ezifana ne-TECHO Argentina ziyayisebenzisa ngempumelelo.
- Ucingo: izingcingo ezivela ezikhungweni zezingcingo ukuze kusebenze, kubuyiselwe noma kugcinwe abanikeli.
- crowdfundingUkuxhaswa ngemali kwabantu abaningi ezinkundleni zokuxhumana kanye nasezinkundleni zokuxhumana; ngisho ne-Instagram inamathuluzi ahlanganisiwe ezinhlangano zosizo.
- Ukuqoqa Imali Kwedijithali (ukumaketha nge-imeyili kanye nokuzenzakalela): imikhankaso ehlukanisiwe eguqula futhi yakhe ukwethembeka.
- Isitolo esiku-inthanethi kanye nokuthengiswa kwempahla: ukuthengiswa kwemikhiqizo noma izinsizakalo, ngaphezu kokukhulisa imali engenayo, okuqinisa umkhiqizo.
- Amaqembu okuqasha abantu abavolontiya: abantu abaqeqeshwe abasiza ngemisebenzi ethile yokuqongelela imali.
- Ilungu lithola ilungu: ukuthi omunye umnikeli uletha omunye, njalo njalo, ngenzuzo ephezulu kakhulu uma eklanywe kahle.
- Izikhungo: uxhaso lomphakathi, uxhaso, iminikelo noma izivumelwano nezinkampani.
- Izitolo zokuthengisa nezinhlangano zosizo: izitolo ezithumela izinto ezinikela ngezimali ukuze zixhase izinhlelo (njengoba kwenza ezinye izinhlangano zeCaritas).
- Izibonelelo kanye nosizo oluncintisanayo: thola, cela futhi ulandelele ngendlela ehlelekile ukuze wandise amathuba.
Ezinye izibonelo ziyakhuthaza: I-UNICEF yethule i-'Take Them to School' ngo-2011, umkhankaso onamandla wokuxhasa ngezimali imfundo . Izinhlelo zezinkampani ezifana ne-DIRECTV's 'Rock, Paper, Scissors' zinikela ngeminikelo kumaphrojekthi omphakathi. Futhi ukuqoqa imali ubuso nobuso, uma kwenziwa kahle, kunikeza amalungu amasha amaningi ezinhlanganweni eziningi.
Indlela yokukhetha amasu afanelana nawe kangcono
Impendulo emfushane ithi: kuya ngokuthi. Izinhlangano ezidumile zingasebenzisa iziteshi ezithile ukuze zizuze, kanti ezinye, ezinophawu olungabonakali kangako , zizothola imiphumela engcono ngezindlela ezahlukene. Ukuze wenze izinqumo ezinolwazi, zibuze le mibuzo:
- Ngingatshala malini ngokwezimali? ukuze le ndlela isebenze (ukubamba nokusebenzisa)?
- Nginaziphi izinto ezikhethekile?Kungakhathaliseki ukuthi ingaphakathi noma ingaphandle, singayisebenzisa kanjani ngekhwalithi?
- Ngizoyilinganisa kanjani imiphumela? Futhi kuthiwani ngenzuzo yokutshalwa kwezimali, uma ucabangela imali, isikhathi, namakhono ahilelekile?
Ezinye izinhlangano zikhetha ukugxila enkambisweni eyodwa eziye zayijwayela nethimba lochwepheshe. Ezinye ziyahlukahluka futhi zisabalalise ubungozi zisebenzisa izindlela eziningi . Into ebalulekile ukuthi ingxube ihambisana nezinhloso, isabelomali, kanye nophawu, nokuthi ibuyekezwa njalo ngedatha esandleni.
Ukuqoqa imali kumayelana nokwakha ubudlelwano, hhayi nje ukuvala iminikelo.
Ukuqasha abantu kumayelana nabantu. Umsebenzi wakho uyachuma uma umphakathi ukholelwa kuwo futhi uhileleka. Uzwela, umbono, kanye nokuvumelana emilayezweni kuyizithako ezibalulekile, kanye nendaba exhumanisa ngempela.
Labo abaqalayo bavame ukubhekana nomkhawulo: ukwesaba ukubuza. Umeluleki uKara Logan Berlin ukhuluma ngalokhu ku-TED Talk ngombono okhululayo: awuziceli wena, ucela imbangela . Ukuzijwayeza imibuzo ecacile neqondile kuyasiza; isibonelo, inkulumo ethi 'Ungacabanga ukunikela enhlanganweni yethu?' ingaba lula njengoba isebenza.
Umongo wengxoxo ngayinye nawo udlala indima. Ngezinye izikhathi kungcono ukulalela ngokucophelela futhi ubuze imibuzo ezolile ukuze uqonde ukuthi yini eshukumisa umuntu ongaba ngumnikeli nokuthi ungenza kanjani umehluko obalulekile. Ngezinye izikhathi, kungcono ukufika ngqo ephuzwini ngesiphakamiso esiqondile nesinengqondo.
Le ndlela yobudlelwano ayiqali noma iphele ngesicelo. Ihlanganisa ukubonga, ukuzibophezela, ukumema abanye ukuthi bafunde ngephrojekthi, nokukhulisa ukusebenzisana ngakunye ngokunakekela . Ngokuhamba kwesikhathi, lobu budlelwano buguqula ukwesekwa ngezikhathi ezithile kube ukuzibophezela okuqhubekayo.
Okungaphezu kwemali: iminikelo yomusa kanye nezivumelwano ezishukumisa inaliti
Ukuqoqa imali akuhlali kuza ngesimo sama-euro. Ngokuvamile, okuvumela ukwandisa umthelela yizinsizakusebenza , izinsizakalo, noma ukwesekwa kwempahla . Amaqembu okuqoqa imali afana naleli eliseHuellas Foundation, isibonelo, athole ezokuthutha ezivela eFord ukuze andise umsebenzi wawo uye ezifundazweni eziningi futhi andise inani labavolontiya.
Kufinyelelwa nezivumelwano nezinkampani emkhakheni wezokuvakasha kanye nezinsizakalo zedijithali. Izivumelwano ezifana nalezo ezihambisana no-Almundo noma izingxoxo ne-Flybondi ukuze kubonakale kwiwebhusayithi yabo zibonisa ukuthi isivumelwano esihlelwe kahle sivula kanjani iminyango isabelomali sodwa esingenakuyimboza.
Lezi mpumelelo ziqinisa umqondo obalulekile: ukuqoqa imali yinhliziyo efaka zonke izinhlobo zezinsizakusebenza - hhayi imali kuphela - emsebenzini. Ngezinye izikhathi, ukunikela ngesikhala, isofthiwe, noma umkhankaso we-pro bono kubaluleke ngaphezu kwesheke.
Ukuziphatha, ukucaca kanye nokwazi: izinto ezibalulekile
Ukwamukela indlela ehlelekile yokuqoqa imali kudinga izibopho ezicacile. Ukuklama izenzo ezisekelwe ezimisweni zokuziphatha kanye nokungafihli lutho akunakuxoxiswana ngakho uma ufuna ukwakha ukwethembana nedumela elihlala njalo.
- Khulisa ulwazi mayelana nembangelaAkukhona ukucela ngenxa yokubuza; kumayelana nokuchaza ukuthi kungani kubalulekile nokuthi yiziphi izinguquko ezingatholakala.
- Ukuziphendulela: chaza ngokucacile indawo lapho iminikelo ifike khona kanye nemiphumela yayo.
- Hlonipha abantu: ukunakekela idatha, izikhathi kanye nezintandokazi zalabo ababambisanayo.
Nakuba igama elithi ukuqoqa imali lizwakala liyisimanje, ukuqoqa imali okuyimfihlo ngezinjongo zomphakathi kunomlando omude: kusukela kwezobuciko nocwaningo kuya ezinhlanganweni zomphakathi nezepolitiki. Namuhla, cishe zonke izinhlangano ze-Third Sector ziyalifaka ngezinga elikhulu noma elincane ekuhleleni kwazo.
Kusebenza kuphi? Kude kakhulu kunezinhlangano ezizimele
Lo mkhuba ususabalale cishe kuzo zonke izindawo ezithakaselwa umphakathi. Amanyuvesi, izibhedlela, izinhlangano kanye nezinhlangano zomphakathi ziyawusebenzisa ukusekela izinhlelo kanye nezifundo.
Imicimbi yamasiko, yezemidlalo, kanye neyemfundo nayo iyahlanganyela, njengoba kunjalo namabhizinisi ezenhlalo afuna ukukhula ngaphandle kokulahlekelwa umbono wenhloso yawo. Futhi-ke, izikhungo ezizinikele ekukhuthazeni ubuciko, ucwaningo lwesayensi, ubushoshovu, noma izimbangela ezihlobene nokumelela kwezepolitiki.
Ukuhlela kanye nokusimama: kusukela esikhathini esifushane kuya esikhathini eside
Okulandelayo, qondanisa izethameli, imiyalezo, kanye neziteshi. Dala ikhalenda elihlanganisa izenzo ezithinta ngokushesha (isib. imikhankaso noma imicimbi eyenzeka kanye kuphela) nezinzuzo zesikhathi esimaphakathi neside (isib. iminikelo ephindaphindwayo noma amafa).
Hlanganisa ukulinganisa enkambisweni kusukela osukwini lokuqala. Chaza ama-KPI (ukuthengwa okusha, izindleko ngokuthengwa ngakunye, inani lempilo yonke, ukugcinwa, i-ROI) bese uwabuyekeza njalo ngekota. Ukufunda kuzo zonke izenzo —kungakhathaliseki ukuthi ziyasebenza noma cha—yikona okwenza umehluko ngokuhamba kwesikhathi.
Futhi ungakhohlwa uhambo lonke lomnikeli. Ukudweba amamephu ezindawo zokuthinta, ukwenza amafomu abe lula, ukwenza imiyalezo yokubonga eqondene nomuntu siqu ngokuzenzakalela , kanye nokugcina indaba ehambisanayo kungakhuphula kakhulu amazinga okuguqulwa kanye nokwethembeka.
Amacala, amathuluzi, kanye nemininingwane emincane kodwa ebalulekile
Ukuxhumana ubuso nobuso kusalokhu kuyithuluzi elinamandla lokuthola amakhasimende amasha uma kuphathwa kahle: ukukhetha, ukuqeqeshwa, iziqondiso zokuziphatha, kanye nokulandelela. Ukumaketha ngocingo kanye nokumaketha nge-imeyili kusebenza kahle kakhulu ekuthuthukiseni, ekuvuseleleni kabusha, kanye nokwakha ukwethembeka kwamakhasimende.
Ukuxhaswa kwezimali kwabantu abaningi kuyakhanya uma unendaba ethokozisayo, imigomo ecacile, kanye nemivuzo ekhuthazayo engokomfanekiso. Umkhankaso we-UNICEF othi 'Bayise Esikoleni' ukhombisile ukuthi imfundo ingakhanga kanjani izinkulungwane zeminikelo emincane.
Ekubambisaneni kwezinkampani, isihluthulelo sisekuhlanganiseni inhloso nokulinganisa umthelela wazo zombili izinhlangothi. Izinhlelo ezifana ne-DIRECTV okukhulunywe ngazo ngaphambili zibonisa ukuthi i-CSR ingadlula nje ekuhlinzekeni ngokusekelwa ngezimali : ukubandakanya izithameli zangaphakathi, ukukhuthaza ukuzinikela kobungcweti, nokukhulisa umyalezo.
Okokugcina, uma ungenalo iqembu eliphelele, cabanga ngokufuna ukwesekwa kochwepheshe. Imakethe inikeza konke kusukela ezinhlanganweni zokuqoqa imali kuya ezinkampanini zokubonisana ezifana neCardoner Consulting, ezisiza ekwakheni amasu afanele izinhloso zomphakathi zenhlangano ngayinye kanye nesimo samanje.
Ukunqoba isizungu sokubuza: ukuzijwayeza, ukugxila kanye nenhlonipho
Ake sibuyele esihibeni esivame kakhulu. Ukwesaba ukubuza kungumuntu, kodwa kuyaphela ngokuzijwayeza nokugxila. I-TED Talk kaReuben Mayes ifingqa izinto ezibalulekile: ukulungiselela, ukucaca, kanye nozwela . Ukuchaza inhloso yengxoxo, ukulindela ukuphikiswa, kanye nokuzijwayeza amasu okuvala kwenza kube lula ukuthola 'yebo'.
Hlonipha ijubane lomuntu ophambi kwakho bese uthola indlela yokuxhumana nesisusa sakhe. Imibuzo evulekile yokuqonda nokuqondisa imibuzo yokuyiphakamisa : lokho kulinganisela kubalulekile. Futhi khumbula, uma imbangela ibalulekile futhi isiphakamiso siyiqiniso, ukubuza akuphazamisi; kunikeza ithuba lokuba yingxenye yoshintsho.
Inqubo yokuqoqwa kwemali eyenziwe kahle ayipheli lapho kufika umnikelo. Yilapho-ke kuqala esinye isigaba esibaluleke ngokulinganayo: ukubonga, ukwazisa, nokwakha ukwethembeka . Ngaphandle kwalokhu kunaka imininingwane, noma yiluphi uhlobo lobuchwepheshe luzogcina luhlulekile.
Konke okungenhla kuhlangana nomqondo olula: uma uvumelanisa umsebenzi, ukuxhumana kanye namasu afanele, ukuqoqa imali akusasebenzi njengebhandeshi futhi kuba yisivikelo soguquko lwangempela.
