Ukuxhaswa ngezimali kwabantu abaningi kanye nokuxhaswa okuncane: umhlahlandlela ophelele onezibonelo zangempela

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Uma sikhuluma ngakho ukuxhaswa ngezimali kwabantu abaningi noma ukuxhaswa ngemali okuncane Sibhekisela ku- indlela yokuxhasa ngezimali amaphrojekthi ukusebenzisa i-inthanethi ukuqoqa iminikelo emincane kubantu abaningi. Akukhona nje "ukudlulisa isigqoko": kuyi- uhlelo lokuxhasa imali oluhlelekile ngemithetho, amapulatifomu, izinhloso, kanye nokubuyiselwa kwemali kulabo abahlanganyelayo.

ESpain lesi simo siyafanelana ngaphakathi amapulatifomu okuxhasa imali yabantu abaningi futhi ilawulwa nguMthetho 5/2015 (Isihloko V). Kulo mhlahlandlela uzothola ukuthi iyini, isebenza kanjani, amamodeli ayo, izinhlobo ngenhlosoIzinzuzo kanye nokungalungi, izibonelo zangempela emculweni, efilimini, ezobuchwepheshe, kanye nezindlu, umehluko ngamagama ahlobene, kanye nokubuka konke kwe amapulatifomu nezihluthulelo ukuze umkhankaso ube nethuba lokuphumelela.

Kuyini ukuxhaswa kwemali kwabantu abaningi noma ukuxhaswa ngemali encane?

Itemu lesiNgisi crowdfunding Ngokuvamile lihunyushwa ngokuthi i-crowdfunding noma i-mass finance, futhi lihambisana namagama afanayo njenge-micro-patronage, i-mass finance, i-subscription finance, ukuqoqwa kwemali komphakathi kanye nokuxhaswa kwemali kwabantu abaningi. Empeleni, kuvumela abadali, osomabhizinisi, izinhlangano, noma abantu ngabanye ukuthi baqoqe imali ngokusebenzisa iminikelo noma ukutshalwa kwezimali okuncane kusakazwa ngamapulatifomu aku-inthanethi.

Kuye ngemodeli ekhethiwe, abahlinzeki bangathola umkhiqizo noma ulwazi (imiklomelo), izithakazelo Kungakhathaliseki ukuthi imali mboleko, amasheya/amasheya uma kuwukutshalwa kwezimali, noma ukwaneliseka nje kokusekela isizathu uma kungumnikelo, ubukhulu bedijithali buyisihluthulelo: leli gama livame ukugcizelela kakhulu. Ngaphandle kwe-inthanethi, besingeke sikhulume nge-crowdfunding yesimanje.ngoba ukusabalala kwayo kanye nokulandeleka kwayo kuvela kunethiwekhi.

Imvelaphi, imigomo kanye nohlaka lwezomthetho eSpain

Nakuba enesizinda ku- iminikelo kanye nezikhokhelo Nakuba izindlela zendabuko zithandwa, ugqozi lwanamuhla luhambisana ne-inthanethi. Kunezigigaba ezixoxwa kabanzi, njengeqembu laseBrithani iMarillion, abalandeli balo ngo-1997 abaqoqa imali ku-inthanethi ngohambo lwabo lwase-US. ESpain, kunesibonelo sangaphambilini nesimangalisa kakhulu: Kunzima ngokwedlulele Waxhasa ukuqoshwa kwe-albhamu yakhe yokuqala ngo-1989 ngokuyithengisela abalandeli bakhe kusengaphambili le albhamu.

Ngokombono wezomthetho waseSpain, ubunikazi obuncane buhlelwe ngokususelwa kulokho okubizwa ngokuthi amapulatifomu okuxhasa imali yabantu abaningiLezi zinyathelo ziwela ngaphansi kohlaka loMthetho 5/2015, mayelana nokukhuthazwa kokuxhaswa ngezimali kwebhizinisi. Lolu hlaka lokulawula luhlinzeka ngokuhleleka kanye nemikhawulo, ebaluleke kakhulu lapho kuhileleke imali mboleko, ukutshalwa kwezimali kwamasheya, noma ezinye izinsimbi zezimali. i-real estate crowdfunding okuyinto, eSpain, engaphansi kohlaka lwe-CNMV lokuqinisa ukuvikelwa kwabatshalizimali.

Indlela umkhankaso osebenza ngayo kanye nezindima ezihilelekile

Ngokwendlela engokoqobo, umkhankaso uqala ngesiphakamiso esicacile: umgqugquzeli uchaza umkhiqizo noma iphrojekthi, bala umgomo wokuqoqa imaliIhlela izinto ezifanayo futhi ilungiselele ukwaziswa (umbhalo, ividiyo, izithombe) ukuze kushicilelwe epulatifomu. Konke lokhu kusekelwa uhlelo olungokoqobo olunesabelomali, ishejuli, kanye nezinhlelo zokulethwa kwezidingo.

Kuhileleke abantu abathathu abayinhloko: ukuqoqa imali noma ukuqoqa imali (ubani oqala iphrojekthi), ipulatifomu (ithuluzi eliku-inthanethi eliphatha izinkokhelo, amakhasi omkhankaso, kanye nokubonakala okuthile), kanye abaxhasi noma abasekeli (abantu noma izinhlangano ezinikela ngezimali). Ipulatifomu isebenza njengomxhumanisi kanye nomgcini wenqubo, ngemithetho nezimali ezaziwayo eziqoqweni, ikakhulukazi lapho kuhoxiswa imali.

Isici esibalulekile yi-paradigm "konke noma akukho lutho"Uma umgomo ungafinyelelwanga phakathi nesikhathi esibekiwe, akukho zindleko ezikhokhwayo futhi akukho mali ekhishwayo. Le ndlela yayibizwa ngokuthi “izithembiso", futhi inikeza ukuphepha komxhasi kanye nokuqinisekiswa kwesidingo somgqugquzeli. Kukhona amapulatifomu anamamodeli ahlukile, kodwa indlela "yonke noma ukungabi nalutho" isalokhu iyindinganiso. ukuphathwa kobungozi kanye nokucaca.

Amamodeli okubuyisela: umnikelo, umvuzo, amasheya, imali mboleko, kanye nezimali zobukhosi

Kunezindlela ezinhlanu eziyinhloko ezisekelwe enzuzweni etholwa umhlanganyeli: leyo iminikelo (isisusa sokuzinikela, ngaphandle kwembuyiselo yezinto ezibonakalayo), leso esisekelwe ku imivuzo (umkhiqizo, isevisi noma ulwazi lokushintshana), lowo amasheya/izibambiso enkampanini (i-equity crowdfunding), leyo mboleko ngentshisekelo (ukuminyana, kumafomula e-P2P noma e-P2B) kanye izintela, lapho iphesenti lemali engenayo yephrojekthi yabelwana ngayo.

Ngaphezu kwalokho, eSpain, i- i-real estate crowdfunding Lokhu kuvumela abatshalizimali ukuthi batshale imali ezindaweni zokuhlala ngaphandle kokuthenga yonke impahla, ngokuba ngabanikazi bamasheya emotweni ephethe impahla. I-CNMV (i-Spanish National Securities Market Commission) isungula uhlaka lokunikeza ukuphepha—ikakhulukazi kubatshalizimali abancane—futhi amapulatifomu ahlinzeka ngolwazi mayelana izingozi, izindleko kanye nemithetho yokusebenza.

Izinhlobo ngenhloso: ibhizinisi, ubumbano, umculo, ezomuntu siqu kanye nezokwelapha

Uma sibheka ukuthi yini exhaswa ngezimali, kunezinhlobo ezincane ezivamile: amaphrojekthi ibhizinisi (amabhizinisi amabhizinisi amasha kanye namabhizinisi amasha), izinhlelo ubumbano (ama-NGO, izimbangela zomphakathi, izimo eziphuthumayo), imikhankaso zomculo (ama-albhamu, izinkambo, amavidiyo omculo), izinhloso umuntu siqu noma iqembu (izipho zeqembu, uhambo, amaphathi) kanye nesidingo ezokwelapha (ukwelashwa noma izindleko zokunakekelwa kwempilo azimboziwe). Ngayinye ifanelana kangcono nemodeli ehlukile yokubuyisela.

Ukukhula komculo kuyamangalisa kakhulu: amaqembu nabaculi bathole isiteshi sokuqinisekisa izethameli kanye nezimali ekuxhasweni kwabantu abaningi imigodi ngaphandle kwabalamuli. Kodwa akuyona into ekhethekile: amabhulogi, amaphephandaba, amafilimu azimele, imidlalo yevidiyo, kanye nocwaningo lokudala konke kusebenzisa le ndlela yabo ikhono lokudala umphakathi.

Amacala omlando kanye nezibonelo ezimele

Embonini yamasiko, kunezibonelo eziningi. Ngo-2004, abakhiqizi ababili baseFrance—uGuillaume Colboc noBenjamin Pommeraud—baqoqe cishe ama-€60.000 emavikini amathathu ukuze baqophe ifilimu. Kusasa ngobusuku bangaphambiESpain, abantu bakhumbula i-O Apóstolo (2007), eyathengisa amasheya ngo-€30, kanye nephrojekthi enkulu. I-Cosmonaut, okwavumela ukwesekwa kusukela ku-€2 ngomvuzo wokuvela kumakhredithi.

Kukhona futhi amacala afana nalawa Imisebenzi ekhethekile, ngumqondisi uPaco Soto, noma ifilimu ende ephakathi nendawo iLos amores difíciles, kaLucina Gil —owine iGoya —, exhaswe ngokwengxenye ngenkampani yokuqala yaseSpain yokuxhasa imali futhi eyaphela oqokelwe kumaGoya Awards ka-2013ELatin America, idokhumentari yokudala i-Durazno yavelela, igxile ekukhiqizeni okusimeme.

Uma siqhubekela phambili kwezobuchwepheshe kanye nomkhiqizo, imikhankaso efana nale elandelayo ivelele: Oculus Rift (kusukela emgomweni ka-$250.000 kuya ngaphezu kuka-$2 million, ngaphambi kokuthengwa kwayo yi-Facebook), itshana (iwashi elihlakaniphile eliphula irekhodi), ipeni le-3D I-3Doodler (okuhloswe ngakho okungu-$30.000 nangaphezulu kwezigidi ezimbili) noma amabhayisikili agoqekayo MATE (AmaRandi ayizigidi ezingama-24 emikhankasweni emibili, abantu abangu-8.000 abahilelekile kanye nemiklomelo engu-26.000 enikeziwe).

ESpain, uhlobo lwezicathulo I-Tropic/Tropicfeel Ihileleke emijikelezweni eminingi yokuxhaswa ngezimali edumile: ukuqoqa izigidi ekuthengisweni kwangaphambi kokuthengiswa kanye, ngokusebenzisa izabelo ku-Crowdcube, ithole cishe ama-€1,8 million ukuze isheshise ukwanda kwayo. Ezinye izindaba ezidumile zifaka phakathi: Ama-Hawkers (izibuko) kanye I-EOZ Air (ama-headphone), ngezibalo ezidlula amakhulu ezinkulungwane kanye nama-euro afinyelela esigidini esisodwa.

Emkhakheni wezindaba, ISpanishi Yaphula irekhodi lomhlaba esigabeni sayo (imidiya yedijithali) ngemodeli ehlanganisiwe: okokuqala, yathola iziteki, kwathi lapho isiba yinkampani ethengiswa esidlangalaleni, lezi zaguqulwa zaba amasheya. Elinye icala yileli Ochwepheshe be-Eureka-Startups, okwashintsha kusukela ekubeni yibhulogi kwaba yindawo yokubonisana ngezingcingo zevidiyo ngenxa yokuxhaswa ngezimali kwabantu abaningi.

Izinzuzo zangempela nezingozi okufanele uzicabangele

Okukhanga kakhulu ukuthi imali ayiveli kumtshali-zimali oyedwa: iminikelo ihlanganiswa ndawonye Futhi zivumela ukuthuthukiswa kwemibono uhlelo lwamabhange olungase lungayisekeli. Ngaphezu kwalokho, labo abasekela iphrojekthi bavame ukuba amakhasimende ayo okuqala kanye nabameli bayo, ngaleyo ndlela beqinisekisa inzalo yemakethe ngaphambi kokukhiqizwa okukhulu.

Enye inzuzo ukuthi imikhankaso eminingi ihlelwe njenge ukuthengisa kwangaphambiliUma ufinyelela umgomo wakho, uyakhiqiza futhi uyaletha; uma kungenjalo, akekho okhokhayo futhi akekho okhiqizayo. Lokhu kunciphisa ingozi yokuzifaka ezikweletini ukuze wakhe into engenasidingo. Ngesikhathi esifanayo, i-crowdfunding ikusiza ukuthi yakha isithombe somkhiqizo kusukela osukwini lokuqala, ngempendulo eqhubekayo.

Nokho, kunezinkinga. Ukuhlela iphrojekthi kahle kudinga umsebenzi: ukulungiselela iphrothokholi ekholisayo, ukuyichaza izindleko kanye nezintelaDala imivuzo engokoqobo futhi uxoxisane njalo. Ngaphezu kwalokho, amanye amapulatifomu akhokhisa imali yokufaka imali nokukhipha imali, anemigomo edingayo, kanye nemikhawulo yendawo. kwezomthetho kuye ngezwe.

Kukhona futhi ingozi Veza maduze kakhulu Umbono, oholela ekulingiseni. Futhi akuwona wonke amaphrojekthi alungele ukukholisa isisekelo esibanzi sabatshalizimali abancane, ikakhulukazi uma kuyizinhlelo ezisesigabeni sokuqala kakhulu futhi ezinobungozi obukhulu.

Isu nokumaketha: izinto zangaphambi komkhankaso, konke noma lutho, kanye nezici zempumelelo

Imikhankaso ephumelela kakhulu ihlelwe ngezigaba ezintathu: ngaphambi komkhankaso (ukufudumala izithameli, uhlu lwama-imeyili, kanye nempahla yokudala), umkhankaso (ukwethulwa kanye nokusunduzwa), kanye nomkhankaso wangemuva (ukukhiqiza, ukulethwa, kanye nokuxhumana). Ngaphambi komkhankaso, dala ikhasi lokufika ukuze uthwebule abantu abaholayo, nikeza "izinyoni zakuqala"ngamanani anqunyelwe, bese ulungiselela ividiyo ecacile echaza inani lesiphakamiso, izindleko, kanye nesikhathi."

Idatha ibalulekile: ukufeza u-30% womgomo ngesonto lokuqala kwandisa kakhulu amathuba empumelelo (okunye ukuhlaziya kukhomba u-90%). Kodwa-ke, ehla ngaphansi kwama-20% Ngokuvamile kuhlobene nokwehluleka. Yingakho kubalulekile ukuthola ukwesekwa kokuqala nokuba nomphakathi osebenzayo kusukela ekuqaleni.

Imodeli ethi "konke noma akukho lutho" inciphisa ubungozi, kodwa iphoqa ukulungiswa umgomo wokuqoqa imali kulokho okudingeka ngempela ukukhiqiza nokuletha. Bala imingcele yezehlakalo ezingalindelekile, izindleko zokukhiqiza nezokuthumela, intela yokuthengisa kusengaphambili, kanye nemali yesikhulumi kanye neyokukhokha (ukwengeza cishe u-10% kungumthetho ohlakaniphile).

Ekukhulumisaneni, cabanga ngezilaleli zakho bese ushicilela ngokufanele. okuqukethwe okuwusizo Gcina ukuxhumana okuqhubekayo ngeziteshi ezifanele (ezokuxhumana, i-imeyili, izinkundla zokuxhumana, abezindaba). Phendula imibuzo ngokushesha futhi ugcine izibuyekezo zisobala. Umkhankaso wokuxhasa ngezimali owenziwa kahle nawo uyindlela enhle kakhulu isifundo somaketheUzokwazi ukuthi izithameli zakho zizimisele ukukhokha malini, ukuthi yimuphi umyalezo othinta inhliziyo, nokuthi yiziphi izinguquko abazicelayo.

Amapulatifomu nezici ezidumile

Phakathi kwamapulatifomu aziwa kakhulu kukhona I-Kickstarter (kugxilwe kumaphrojekthi, hhayi ezinkampanini zokuxhasa ngezimali), Indiegogo (izinhlobonhlobo ezinhle kanye nokuguquguquka), I-Verkami (isetshenziswa kabanzi kumaphrojekthi okudala eSpain), GoFundMe (ukuba khona okunamandla kwezempilo, izilwane, izimo eziphuthumayo kanye nemfundo), Ukuconsa (kudinga imbuyiselo ehlangene futhi kudala umthelela emphakathini; kuyinhlangano engenzi nzuzo enethuba izinzuzo zentela) futhi Ulule (ikuvumela ukuthi usethe umgomo wemali noma inani lamayunithi).

Ezweni lamaHispanic, liphinde livelele Siphonse, ngohlelo lokuqinisekisa umphakathi (“ibhokisi”) ngemuva kokuvunyelwa kokuqala kwepulatifomu: iphrojekthi kumele idlule umkhawulo we amavoti ukuqhubekela phambili ekuxhaseni ngezimali. Ipulatifomu ngayinye inesiko layo kanye nemithetho yayo, ngakho-ke kungumqondo omuhle ukuqhathanisa ukufinyelela, izimali, izethameli, kanye nokuhambisana nendawo yakho ngaphambi kokukhetha.

Kunezinkundla ezikhethekile zomkhakha ngamunye (umculo, amafilimu, ucwaningo, imfundo) kanye nemodeli (ukulingana, ukubolekisa, imivuzo, iminikelo). Ekutshalweni kwezimali kanye nokubolekisa, amagama avelele afaka phakathi Ingelosi Yesixuku (Spain), I-Crumpcube (i-United Kingdom, enomsebenzi omkhulu eSpain) noma I-Broota (IChile, ngokugxila esifundeni). Impumelelo yayo ibeke ukugqama ukuqoqwa kwemali njengendlela yangempela yokuxhasa ukukhula.

Izinhlelo zesifunda nazo ziyasebenza, njengokuthi Imbewu kanye nokuchofozaLe nkundla, ehloselwe abadali nosomabhizinisi, isebenzisa ibhodi lezeluleko ukuze ibukeze amaphrojekthi ngaphambi kokuba ashicilelwe ukuze idonsele iminikelo ngokushintshana ngemiklomelo noma iminikelo. Uma umgomo wokuxhasa ufinyelelwa ngaphakathi kwesikhathi esibekiwe, umgqugquzeli wephrojekthi uthola imali; ngaphandle kwalokho, iminikelo iyabuyiselwa. Bakhomba i- inani elijwayelekile Ngokutshalwa kwezimali okungu-€10.000, basebenza ezigabeni zokuqala, zokuqalisa kanye nezokukhulisa, futhi bakhuthaze amaphrojekthi afana ne-POSTUMER, ARTISTS FIRST, PLAYWITHME, CASAL DELS INFANTS noma i-CLUBSQ, ngensizakalo kulo lonke elaseCatalonia.

Ukubolekisa imali kubantu abaningi, i-P2P/P2B kanye nokuxhaswa ngemali kwezindlu

El ukuxoshwa Ukuxhaswa kwezikweletu nge-crowdfunding kuvumela abantu ngabanye noma izinkampani ukuthi baboleke imali kuphrojekthi ngokushintshana ngenzalo okuvunyelwene ngayo. Kunezinhlelo ezahlukene zalokhu. P2P (phakathi kwabantu abazimele) kanye I-P2B (abantu ababoleka amabhizinisi). Ngokuvamile kuyashesha futhi kuyancintisana kakhulu kunemali mboleko evamile, kodwa kunengozi yokuthi ukungakhokhiukuphathwa ngokuhlukahluka kanye nokuhlaziywa.

El ukuqoqwa kwemali Kuvula umnyango wokutshala imali enkampanini eqalayo, ukuthola amasheya noma izabelo. Akuyona ingozi, kodwa kunikeza ithuba lokusekela ukukhula kwezinkampani ezisafufusa. Lokhu okukhulunywe ngakho ngenhla. i-real estate crowdfunding Isizimise njengesango lokungena ezimpahleni zezindlu ngamathikithi amancane kanye nomthethonqubo oqondile ngaphansi kwesambulela se-CNMV.

Idatha, izifundo kanye nokuvela komkhakha

Ukukhula kube okuphawulekayo eminyakeni eyishumi edlule. ESpain, ucwaningo lwe- I-Crowdfunding Universe Kanye ne-Complutense University of Madrid, ilinganisele imali engenayo ka-2016 ku-€73.172.388, okumele ukwanda okungaphezu kuka-145% uma kuqhathaniswa nonyaka odlule. Akugcini nje ngokukhula ngobuningi: futhi Kuba ngochwepheshe kakhulu.Igxile ekuqondeni okuqondile futhi ithuthukisa izindlela zokuguqula nokugcina idatha.

Impikiswano yomqondo isavulekile: abanye bakhetha ukugodla igama elithi micro-patronage njengeminikelo ngaphandle kwesinxephezelo sezimali, kanti abanye balisebenzisa ngomqondo obanzi noma yikuphi ukuhlanganiswa kwezinsizakusebenza okuhloswe ngakho ukuthuthukisa amaphrojekthi. Empeleni, imakethe yamukele umbono ohlanganisa wonke umuntu lapho iminikelo, umvuzo, imali mboleko, amasheya, kanye nezimali zobukhosi zikhona ndawonye.

Umehluko ngokuqoqwa kwezimali kanye nokuqoqa imali

Kubalulekile ukungadidanisi amagama: izixuku Kuhilela ukunikeza imisebenzi emphakathini (imibono, ukuklama, izixazululo), kuyilapho ukuxhasa ngezimali kwabantu abaningi kumayelana nokuqoqa imali. fundraisingNgakolunye uhlangothi, ihlotshaniswa nokuqoqwa kwemali ngezinjongo zosizo kanye nezinhlangano ezingenzi nzuzo, yize ukucabanga kwayo kuphefumulele inguqulo eguquliwe ehloselwe amaphrojekthi azo zonke izinhlobo.

Izicelo kwezepolitiki, ezomnotho, amasiko, ezemfundo kanye nesayensi

Ngaphezu kosomabhizinisi, i-crowdfunding ifinyelele ku- ezombusazwe Njengendlela ehlukile yokuboleka imali ebhange: izibalo ezifana noBarack Obama noPablo Iglesias zisebenzise i-crowdfunding emizamweni kanye nemikhankaso. Kwezomnotho nakwezebhizinisi, ukubaluleka kokulingana kanye ne-crowdbond kuyakhula ngenxa yamandla azo okwenza ukuhlanganisa utshalomali ezigabeni zokuqala.

Kwezobuciko kanye nobuntu, indima ukusekelwa kwamasiko Sekuyinto yentando yeningi: namuhla kungenzeka ukushicilela incwadi, ukukhiqiza idokhumentari, noma ukufaka umbukiso kusetshenziswa amapulatifomu athile. Kwezemfundo nakwezengqondo, kuvela izinhlelo zokuxhasa amaphrojekthi okufundisa kanye nezifundo ezisetshenziswayo; kanye naku isayensi Futhi ngobuchwepheshe, ukuxhaswa ngemali kwabantu abaningi kuvula izindlela ezihambisanayo zokuxhaswa ngemali komphakathi.

Indlela yokuhlela kahle umkhankaso wakho (isinyathelo ngesinyathelo sokusebenza)

Ukukhetha isikhathi esifanele kubalulekile: uma uhlobo lweprototype lusesesigabeni salo sokuqala, kuzoba nzima ukukholisa abantu. ithuluzi lokuphatha iphrojekthi ukuhlanganisa imisebenzi (izinto zokudala, ukukhishwa kwabezindaba, ama-imeyili, izinkundla zokuxhumana, ikhalenda) nokuchaza izinhloso ezicacile: inani, izinyathelo ezibalulekile eziphakathi (isibonelo, ukufinyelela ku-25% emahoreni angu-72), nokuthi yini ezolethwa nokuthi nini.

Khetha ipulatifomu ngokusekelwe ekulinganeni: ngezinye izikhathi enye indlela encane, yendawo ikufanele kangcono kuneyomhlaba wonke. ukuncintisana okuphezuluYakha indaba yomkhiqizo wakho: xhuma ngemizwa (khuthaza, khuthaza, phakamisa) ngobuqiniso kanye nezindinganiso. Lungiselela izimpendulo zemibuzo evame ukubuzwa kanye nohlelo kusenesikhathi. izibuyekezo ngesikhathi nangemva kwalokho.

Qedela ukulinganisa izinombolo ngokufaka amakhomishana Izindleko zepulatifomu kanye nesango lokukhokha, ukukhiqiza, ukupakisha, i-VAT/intela, kanye nezinhlelo zokuthutha. Lungisa uhlelo lwakho lokukhiqiza lapho umkhankaso uphela: "impi" yangempela iqala lapho sekuyisikhathi. ukuletha.

Ukuxhasa ngezimali njenge-crowdfunding, ukwakha umphakathi, kanye ne-SEO

Iphrojekthi ehlelwe kahle iphinda umphumela wayo njengoba isiteshi sokumakethaAbasekeli ngokwabo bakhuthaza umkhankaso, futhi ipulatifomu inikeza ukubonakala okwengeziwe (abaningi basendaweni enhle kakhulu ezinjini zokusesha). Umphumela uba ukukhiqizwa kwe umphakathi, ukuqinisekiswa kwesiphakamiso kanye nesisekelo samakhasimende - ngisho nabatshalizimali - sezigaba zesikhathi esizayo.

Ngisho noma ungafinyeleli umgomo, uzobe usuzuzile ukufundwa kwemakethe Ukuqonda okubaluleke kakhulu: yiziphi izipesheli ezidumile kodwa ezingaguquki, kungakhathaliseki ukuthi amanani adinga ukulungiswa, noma ukuthi izithameli eziqondiwe bekungezona ezifanele. Lokhu kuhlakanipha kukusiza ukuthi ubuyekeze umkhiqizo kanye nokuxhumana ngengozi encane kanye nokugxila okungcono.

Imiqondo ehlobene kanye namagama asetshenziswa ohlelweni lwe-ecosystem

Ukuxhaswa kwemali kwabantu abaningi okuzungezile kufana ne- isikweletu esincaneizinsizakalo zezimali ezincane, izinkokhelo ezincane, noma ubulungu I-Patreon, ngaphezu kwezinkampani ezinkulu ezifana ne-Kickstarter noma amapulatifomu okubolekisana kontanga (Ukubolekwa kwe-P2P) noma phakathi kwabantu ngabanye nezinkampani (I-P2BYonke indawo ezungezile yakha imephu ezezimali ezihlukile ngokunyakaza okusheshayo.

ESpain nakwamanye amamakethe, kuye kwavela amapulatifomu, izinkomba, kanye nemiphakathi ethile eqoqwe yimikhakha ethile. izifundo kanye nemibikoBahlaziya izindaba zempumelelo futhi bahlanganisa nezitayela ezibucayi kanye nokukhwabanisa okudumile, okusikhumbuza ukuthi lesi siteshi, njenganoma yisiphi esinye, sifuna ukunakekela ngaphambi kokungenela isivumelwanoukucaca kanye nokuba ngokoqobo.

I-Crowdfunding ihlanganisa uxhaso, ukumaketha, kanye nokuqinisekisa njengamanye amasu ambalwa. Iqoqa iminikelo emincane, yakha umphakathi, yenza kube yintando yeningi ukufinyelela enhlokodolobha Futhi, ngemithetho efanele—“konke noma lutho,” imbuyiselo ecacile, izindleko ezibalwe kahle, ukuxhumana okuqotho, kanye nokukhetha ipulatifomu—kuba yi- indlela eqinile ukuletha imibono empilweni yangempela ngaphandle kokubopha ikusasa lephrojekthi.

I-athikili ehlobene:

Ukuxhaswa ngezimali kwabantu abaningi kanye nokuxhaswa okuncane: umhlahlandlela ophelele onezibonelo, izinhlobo kanye nomthetho eSpain