Indlela yokuchaza izinhloso zenkampani futhi ungaphumeleli emzamweni

Inicio » Umnotho » Indlela yokuchaza izinhloso zenkampani futhi ungaphumeleli emzamweni

Izinhloso zebhizinisi ziyimbangela yazo zonke izenzo ngaphakathi kwenkampani. Ngaphandle kwabo, noma yisiphi isinqumo esihlakaniphile, ukutshalwa kwezimali, noma ukunyakaza kwemakethe kungaba njengokuzulazula ngokungenanjongo. Yini esifuna ukuyifeza? Sizokwenza kanjani? Ngasiphi isikhathi? Le mibuzo iphendulwa yizinhloso ezibekwe ngaphakathi kwenhlangano.

Ukubeka imigomo efanele yenkampani akugcini nje ngokunikeza isiqondiso kanye nencazelo emisebenzini yayo, kodwa futhi kuthuthukisa ukusebenza, kuthuthukisa ukusebenza kweqembu, futhi kuvumela ukuzivumelanisa kangcono nesimo esishintshayo. Kulesi sihloko sihlola ngokuningiliziwe ukuthi ziyini, yiziphi izinhlobo ezikhona, ukuthi zihlukaniswa kanjani nokuthi zingachazwa kanjani ngempumelelo, sithembele emikhubeni emihle kakhulu yezinkampani esezikufezile kakade.

Yiziphi izinjongo zenkampani?

Izinhloso zenkampani yimiphumela ethile efisa ukuyifinyelela phakathi nesikhathi esithile. Lezi yizinhloso ezicacile eziqondisa izinqumo zamasu nezokusebenza, ezihambisana nomsebenzi wenhlangano, umbono, kanye nezindinganiso. Ngokungafani nezinhloso ezijwayelekile, izinhloso zicacile kakhulu, ziyalinganiswa, futhi zinqunyelwe isikhathi, okuvumela ukuhlolwa okunembile kwempumelelo yazo.

Zisebenza njengekhampasi yokuhlela.Zisiza ekuchazeni izinto eziza kuqala, ukuvumelanisa imizamo, ukwenza ngcono izinsizakusebenza, nokuhlola imiphumela. Uma inkampani ingazi ukuthi ifuna ukufeza ini, ngeke ikwazi ukugxila amandla ayo ekuqhubekeni iye endaweni ethile.

Ngaphezu kwalokho, imigomo ikhuthaza ukukhiqiza, ithuthukise ugqozi, futhi ivumela ukubonwa ngesikhathi esifanele ukuthi izinyathelo ezithathiwe ziyasebenza noma cha.

Kungani zibaluleke kangaka empumelelweni yebhizinisi?

Inkampani engenazo izinhloso ezicacile izulazula ngaphandle kwenhloso. Abazi ukuthi bayaphi, ukuthi yini okufanele bayibeke phambili, noma ukuthi bayilinganise kanjani intuthuko yabo. Ngokuphambene nalokho, uma ichazwe kahle, imigomo ibavumela ukuthi:

• Ukuqondisa ukwenziwa kwezinqumo zamasu ukuvumelanisa izenzo nesiqondiso esithile.
• Amaqembu akhuthazayo nabandakanyayo ngokubenza babone umthelela umsebenzi wabo ngamunye onayo ekufezeni imigomo.
• Yabela izinsiza ngendlela ephumelela kakhulu maqondana nalokho okubaluleke ngempela.
• Ukuzivumelanisa nezimo ngokushesha ukuze ushintsheUkulinganisa inqubekela phambili kusiza ukuthola izinkinga nokuqondisa kabusha indlela uma kudingeka.

Izinhloso zebhizinisi nazo ziyisihluthulelo sokuqinisa isiko lenhlangano nokukhiqiza inzuzo yokuncintisana eqhubekayo ngokuhamba kwesikhathi.

Izinhlobo eziyinhloko zezinhloso zebhizinisi

Izinhloso zingahlukaniswa ngezindlela eziningi ezahlukene. Lokhu kuhlukahlukana kubavumela ukuthi bavumelane namazinga ahlukene omthwalo wemfanelo, izindawo zokusebenza, kanye nesikhathi. Ake sibheke ukuhlukaniswa okuvame kakhulu.

1. Ngokusho kobubanzi bazo: okuvamile nokuqondile

Izinhloso ezijwayelekile zibhekisela emigomweni ebanzi ehlanganisa yonke inhlangano. Ziyinto engaqondakali futhi zihambisana nomsebenzi wazo kanye nombono wazo. Isibonelo: "ukuba ngabaholi ekusungulweni kwezobuchwepheshe emkhakheni wezezimali."

Ngakolunye uhlangothi, izinhloso ezithile ziqondile futhi ziyasebenza. Zabelwa iminyango, amaphrojekthi, noma abantu ngabanye futhi zivumela izinhloso ezijwayelekile ukuthi zihunyushwe zibe yizenzo eziqondile. Isibonelo singaba: “Yakha umugqa omusha womkhiqizo ezinyangeni ezi-6 ezizayo ukuze udonse izithameli ezisencane.”

2. Ngokwesikhathi: esifushane, esiphakathi kanye nesinde

• Isikhathi esifushane: Zenzelwe ukuthi ziqedwe esikhathini esingaphansi konyaka owodwa. Zigxila ezenzweni ezisheshayo noma ezithile.
• Esikhathini esimaphakathi: Ngokuvamile zinesikhathi esiphakathi konyaka owodwa kuya kwemithathu. Zivumela ukuhlanganiswa kwamasu kanye nokuhlolwa kwezinguquko.
• Isikhati eside: Badlula iminyaka emi-3, ngisho naseminyakeni emi-5 noma ngaphezulu. Bazibekela imigomo emikhulu njengokwanda kwamazwe ngamazwe noma ukuguqulwa kwedijithali.

3. Ngokusho kohlelo lwenhlangano

Kuye ngamazinga omthwalo wemfanelo, singahlukanisa izinhloso zibe:

• Amasu: Kuchazwa ngabaphathi abaphezulu. Kubonisa umbono wesikhathi eside futhi kuqondisa izinqumo zebhizinisi ezihlelekile.
• Ochwepheshe bamaqhinga: Yathuthukiswa ngabaphathi abaphakathi. Isuselwa ezinhlosweni zamasu futhi inokugxila komnyango noma ekusebenzeni.
• Ukusebenza: Bagxile emisebenzini yansuku zonke. Baseduze kakhulu nethimba lobuchwepheshe noma abasebenzi abaphambili.

4. Ngokwemvelo yazo: ubuningi kanye nobungako

Izinto ezinobuningi ziyalinganiswa ngezibalo. futhi ngokuvamile zihlotshaniswa nama-KPI noma izilinganiso ezithile. Isibonelo: "ukwandisa ukuthengisa ngo-15% kwikota elandelayo."

Ngakolunye uhlangothi, lezo ezisezingeni eliphezulu zihlobene kakhulu nemibonoisiko noma isikhundla senhlangano. Isibonelo: "ukuthuthukisa indawo yokusebenza nokwandisa ukwaneliseka kweqembu."

Izici zomgomo omuhle webhizinisi

Inhloso echazwe kahle kumele ihambisane nemodeli ye-SMART:

• Okucacile: Kucacile, ngaphandle kokungabaza. Wonke umuntu kufanele aqonde into efanayo.
• Kuyalinganiseka: Kufanele kuvumele ukuhlolwa kwentuthuko yabo.
• Kuyafinyeleleka: izifiso ezinkulu, kodwa ingokoqobo.
• Okuhlobene: kuhambisana nomsebenzi kanye nesu lenhlangano.
• Okwesikhashana: babe nesikhathi esinqunyiwe sokuqedela.

Ngaphezu kwalokho, kumele ziqondakale, zikhuthaze, futhi zihambisane nezindinganiso zenkampani.

Indlela yokuchaza kahle imigomo yenkampani

Ukubeka imigomo emihle kuyinqubo edinga ukuzihlola, ukuhlaziya, kanye nokuhlela amasu. Sizochaza izinyathelo ezibalulekile.

1. Cacisa umsebenzi, umbono, kanye nezindinganiso

Ngaphambi kokunquma ukuthi uzoya kuphi, kubalulekile ukwazi isizathu sakho sokuba khona nokuthi ufuna ukuya kuphi. Imigomo yakho kufanele ihambisane njalo nomongo wenkampani yakho.

2. Yenza ukuhlaziywa kwangaphakathi nangaphandle

Sebenzisa ukuhlaziywa kwe-SWOT (amandla, ubuthakathaka, izinsongo, kanye namathuba) ukuze uqonde isimo samanje senkampani kanye namathuba azo okuthuthuka. Lokhu kuholela ekutholeni izikhala izinhloso ezingasiza ekuzivaleni. Ukuze ugcwalise lokhu kuhlaziya, ungahlola futhi amasu okwenza izinqumo lokho kusiza ekuchazeni inkambo.

3. Chaza izindawo ezibaluleke kakhulu

Ingabe udinga ukwandisa ukuthengisa? Thuthukisa ukugcinwa kwabasebenzi? Lungiselela izindleko? Thola izindawo ezibalulekile okufanele ugxile kuzo imizamo yakho bese uzibekela imigomo ngayinye.

4. Zibekele imigomo yesikhathi esifushane, ephakathi, kanye nede

Hlanganisa imigomo esheshayo nemigomo yesikhathi eside. Le nhlanganisela iqinisekisa ukuthi ubona imiphumela esheshayo futhi ulondoloza inkambo yamasu enkampani.

5. Yakha uhlelo lokusebenza

Ichaza imisebenzi yokufeza umgomo ngamunye, inikeze imisebenzi, futhi ichaze izinsiza kanye nezinsuku zokugcina. Umgomo ongenasenzo umane uyisifiso. Ungacabanga ukuthi ukuphathwa kwabasebenzi kungathonya ukwenziwa kwezinhlelo zakho.

6. Hlola futhi ulungise

Qapha inqubekela phambili njalo. Sebenzisa izindlela zokulinganisa, imibiko, kanye nemihlangano ejwayelekile ukuhlola ukuthi ziyahlangatshezwana yini, bese ulungisa uma kudingeka.

Amaphutha avamile lapho ubeka imigomo

Izinkampani eziningi zikhubeka ngokuphindaphindiwe ngamaphutha afanayo:

• Ungazenzi zilinganiseke: “Ukuthuthukisa iwebhusayithi” akuyona inhloso. “Ukunciphisa izinga lokwehla ngo-15% ezinyangeni eziyisithupha” kusho lokho.
• Ukubeka imigomo engenakwenzeka: Ukufuna ukuphinda kabili ukuthengisa ngesonto akunangqondo.
• Akubandakanyi iqembu: Uma abasebenzi bengahlanganyeli, kunzima ngabo ukuzibophezela emgomweni.
• Ukukhohlwa ukuxhumana kahle nabo: Wonke umuntu kufanele aziqaphele futhi aqonde ukuthi zihlobene kanjani nomsebenzi wakhe wansuku zonke.
• Ungalandeli noma ubuyekeze: Lokho okungalinganiswanga, akukwazi ukuthuthukiswa.

Izibonelo ezisebenzayo zezinhloso zebhizinisi

Ukuze uthole ugqozi, nazi izibonelo zangempela ezithathwe ezinkampanini ezifeze imigomo yazo ngempumelelo:

• Inhloso yezezimali: Khulisa imali engenayo yonyaka ngo-20% ezinyangeni ezingu-12 ezizayo ngokukhulisa ibhizinisi.
• Inhloso yezinsizakusebenza zabantu: Nciphisa ukushintshwa kwabasebenzi ngo-15% ngonyaka owodwa ngokuthuthukisa ulwazi lwabasebenzi kanye nokuqeqeshwa.
• Umgomo wokusimama: Finyelela ukwehla okungu-30% ekusetshenzisweni kwamandla kuwo wonke amahhovisi ngaphambi kuka-2027.
• Inhloso yokumaketha: Khulisa ithrafikhi yewebhu ngo-35% ezinyangeni eziyi-6 ngenxa ye-SEO kanye nemikhankaso yezokuxhumana.

Izinhloso zebhizinisi kanye nenzuzo yokuncintisana

Izinkampani ezisebenza ngezinhloso ezichazwe kahle cishe zizovelela emkhakheni wazo. Abagcini nje ngokukhuthaza intuthuko eqhubekayo, kodwa futhi bahlonza kangcono amathuba abo.

Futhi, Ukufezwa kwemigomo emincane njalo kuqinisa ukuzethemba kanye nesiko lenkampani.okwenza kube lula ukunqoba izinselele zesikhathi esizayo.

Imiphumela emihle kakhulu ifika lapho kuhlangene ukucaca kwamasu, ukuba ngokoqobo, kanye nokuzibophezela ngokubambisana.

Uma imigomo ibekwe kahle, iba yintambo eqondisayo yezinqumo zebhizinisi, igcwalisa isinyathelo ngasinye ngenhloso. Kusukela ekuhlaziyweni kwangaphakathi kuya ekuqapheni nasekuqapheni, isigaba ngasinye sibalulekile. Okubaluleke kakhulu, le migomo kumele ixhumane nomnyombo webhizinisi, ibe yinto efinyelelekayo kodwa ibe nesifiso esikhulu, futhi ihilele wonke amazinga enhlangano. Kungale ndlela kuphela lapho inkampani ingakhula, iqinise, futhi izivumelanise nesimo esishintshayo ngaphandle kokulahlekelwa yindlela yayo.

I-athikili ehlobene:

Kuyini iMacroeconomics: Incazelo, Izinhloso kanye Nezibonelo Zangempela