Imodeli Yekhanvasi: ukuthi iyini, amabhlogo nezibonelo ezichazwe ngokuningiliziwe

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Uma ucabanga ngokuqala ibhizinisi, ukuqala ibhizinisi elisha, noma ngisho nokubukeza indlela inkampani yakho yamanje esebenza ngayo, ngokushesha noma kamuva uzothola ithuluzi eliyisisekelo: i-Business Model Canvas. Akuyona nje ithempulethi elihle lemihlangano, kodwa uhlelo oluqinisekisiwe olukuvumela ukuthi ubone ngeso lengqondo futhi uhlele zonke izinto ezibalulekile zebhizinisi ku-canvas eyodwa.

Kusukela yasungulwa ngu-Alexander Osterwalder, i-Business Model Canvas isibe ithuluzi elibalulekile kokubili izinkampani ezintsha kanye nezinkampani ezisunguliwe ezifuna ukuvuselela amabhizinisi azo. Futhi ingxenye engcono kakhulu ukuthi ukusetshenziswa kwayo akunamkhawulo: ingasetshenziswa ukuqonda, ukuxhumana, ukwenza ngcono, kanye nokusungula kabusha amabhizinisi azo zonke izinhlobo.

Iyini i-Canvas yemodeli yebhizinisi?

I-Canvas Model iyithuluzi elibonakalayo elikuvumela ukuthi ubonise ngendlela ecacile, elula nehlelekile ukuthi ibhizinisi lisebenza kanjani noma lizosebenza kanjani.Yakhiwe ngamabhulokhi ayisisekelo ayisishiyagalolunye, axhumene, anikeza umbono ophelele wemodeli yebhizinisi. Lawa mabhulokhi ayizingxenye ezichaza 'uhlaka' lwanoma iyiphi inkampani, kusukela endleleni ethola ngayo imali engenayo kuya endleleni exhumana ngayo namakhasimende ayo.

Ubuhle bayo obukhulu ukuthi awudingi i-MBA ukuze uyiqonde noma uyisebenzise. Yenzelwe ukuba ibe nokubambisana, kulula ukuyisebenzisa futhi, ngaphezu kwakho konke, ibonakale kahleokuvumela amaqembu avela ezindaweni ezahlukene ukuthi asebenzisane ukuze achaze futhi ahlele isu lawo.

Umsuka Wemodeli Yekhanvasi

Imodeli yadalwa ngu-Alexander Osterwalder, isazi saseSwitzerland esathuthukisa le ndlela njengengxenye yethisisi yakhe yobudokotela ngo-2004 eNyuvesi yaseLausanne. U-Osterwalder, kanye nososayensi wekhompyutha uYves Pigneur, bashicilele incwadi ethi 'Business Model Generation' ngo-2009, eyaba yincwadi ethengiswa kakhulu emhlabeni wonke futhi yayenza yathandwa kakhulu leli thuluzi.

Indlela yabo isukela ezindleleni ezifana nokuCabanga ngokuklama futhi igxile ekudaleni ngokubambisana, ukwenza amaphrothotayipi, kanye nokusungula izinto ezintsha. Kusukela ngaleso sikhathi, izigidi zosomabhizinisi, izinkampani ezinkulu, ngisho nezinhlangano ezingenzi nzuzo Basebenzise i-Canvas ukuqinisekisa imibono nokuguqula amasu ebhizinisi.

Amabhulokhi angu-9 e-Canvas Model

Ikhanvasi ihlelwe ngamabhulokhi ayisishiyagalolunye noma amamojula axhumene. Ukuwahlaziya konke kunikeza umbono ophelele webhizinisi, kusiza ekuboneni amathuba nezinkinga, futhi kuvumela ukwenza izinqumo ezinolwazi oluthe xaxa.

1. Izigaba zamakhasimende

Lesi sigaba sichaza ukuthi ubani onikeza umkhiqizo noma isevisi yakho.Inkampani ingaba nesigaba esisodwa noma eziningana, futhi kubalulekile ukuzazi kahle: izidingo zazo, imikhuba yazo, izinto ezizithandayo, ubudala bazo, amandla okuthenga, njll.

Izinhlobo zezingxenye zemakethe:

• Imakethe enkulu: ihloselwe izilaleli eziningi ngaphandle komehluko omkhulu phakathi kwamakhasimende.
• Indawo yemakethe: Igxile kumakhasimende anezidingo ezithile kakhulu adinga ukunakwa komuntu siqu.
• Ihlukaniswe ngezigaba: ihlanganisa amaklayenti ngezidingo noma izici ezifanayo.
• Okuhlukahlukene: Ihlanganisa izingxenye ezahlukene kakhulu ngeminikelo ehlukene.
• Izinhlangothi eziningi: amapulatifomu axhumanisa amaqembu amabili noma ngaphezulu (njenge-Airbnb noma i-Uber).

Imibuzo ebalulekile:

• Ubani iklayenti lakho elifanele?
• Yisiphi isidingo esikhethekile onaso?
• Ungakwazi yini ukubona izingxenye ezahlukene ngaphakathi kwephothifoliyo yamakhasimende akho?

2. Isiphakamiso senani

Nansi inhliziyo yebhizinisi lakho: lokho okunikeza amakhasimende akho kanye nenkinga oyixazululayo.Akuyona nje umkhiqizo noma isevisi, kodwa inani elimele ingxenye ngayinye yamakhasimende.

Izinto ezivamile ezithuthukisa isiphakamiso senani:

• Okusha: ukuhlangabezana nesidingo esasingekho ngaphambili.
• Personalización: vumelanisa lesi sipho nezintandokazi zomuntu ngamunye.
• Inani: inikeza inketho engabizi kakhulu noma esezingeni eliphezulu.
• Umklamo, ikhwalithi, ukufinyeleleka noma ukusimama: izimfanelo ezihlukanisayo.

Isitolo sekhofi esihlinzeka ngemikhiqizo yemvelo kuphela singaba nensizakalo yomuntu siqu, isibonelo, impilo, ukuzinza kanye nokukhuthaza ukubaluleka kwayo.

3. Amashaneli

Lezi yizindlela lapho isiphakamiso sakho senani sifinyelela khona kumakhasimendeAsikhulumi nje ngeziteshi zokuthengisa; ukukhushulwa, ukulethwa, kanye neziteshi zangemva kokuthengisa nazo zifakiwe.

Izigaba zesiteshi:

• Ulwazi: indlela amakhasimende athola ngayo umkhiqizo wakho.
• Ukuhlola: indlela abaqhathanisa futhi babukeza ngayo imikhiqizo efanayo.
• Thenga: indlela abafinyelela ngayo umkhiqizo noma isevisi.
• Ukulethwa: indlela abawuthola ngayo umkhiqizo.
• Isevisi yangemva kokuthengisa: indlela abanikezwa ngayo ukwesekwa noma ukulandelwa.

Isibonelo sangempela: Isitolo sekhofi singahlanganisa isiteshi saso sangempela (isitolo) nokulethwa kanye nama-oda aku-inthanethi ngezinhlelo zokusebenza ezifana ne-Glovo noma i-Uber Eats.

4. Ubudlelwano namakhasimende

Le module ichaza indlela osebenzisana ngayo nezigaba zakho zemaketheUbudlelwano bungasukela ekusebenzisaneni okuqondile kuya kumasevisi azenzakalelayo.

Izinhlobo zobudlelwano:

• Usizo lomuntu siqu: ukuxhumana ngqo neklayenti.
• Ezokuzisiza: ngaphandle kokungenela komuntu, njengezindawo zokusebenzela ezizenzakalelayo.
• Izinsizakalo ezizenzakalelayo: izinhlelo zokusebenza noma ama-chatbot anezimpendulo ezihleliwe.
• Imiphakathi: izindawo lapho amakhasimende exhumana khona futhi exhumana nomkhiqizo.
• Ukudala ngokubambisana: ukuhlanganyela kwamakhasimende ekuthuthukisweni komkhiqizo.

5. Imithombo yemali engenayo

Chaza ukuthi inkampani ithola kanjani imali engenayo futhi kanjani.Cabanga ngohlobo lwamanani, izindlela zokwenza imali, nokuthi ikhasimende lizimisele ukukhokha malini.

Amamodeli ajwayelekile okukhiqiza imali engenayo:

• Ukuthengisa okuqondile: imali engenayo ngomkhiqizo ngamunye othengisiwe.
• Ukubhalisa kwanyanga zonke: njengeNetflix noma iSpotify.
• I-Freemium: Izinsizakalo eziyisisekelo zamahhala nezici ezikhokhelwayo ezithuthukisiwe.
• Amalayisense: isofthiwe efana ne-Adobe noma i-Microsoft.
• Ukukhangisa: imodeli yemali engenayo esekelwe kuzikhangiso

6. Imisebenzi Eyinhloko

Lezi yizenzo ezibalulekile ukuze imodeli yebhizinisi lakho isebenzeLokhu kungafaka konke kusukela ekukhiqizweni, ukuphathwa kwezimpahla, isevisi yamakhasimende, kuya ekukhangiseni kwedijithali.

Ukuhlukaniswa kwemisebenzi ebalulekile:

• Ukukhiqiza: ukuklama, ukukhiqiza nokusabalalisa imikhiqizo.
• Isixazululo sezinkinga: ukwelulekwa, ukwesekwa kobuchwepheshe noma iseluleko sezomthetho.
• Ipulatifomu/inethiwekhi: ukulungiswa kwesofthiwe noma izimiso zemvelo zedijithali.

7. Izinsizakusebenza Ezibalulekile

Lezi yizinto ezibalulekile ukuze inkampani yakho isebenzeZihlobene ngqo nesiphakamiso senani, iziteshi, ubudlelwano namakhasimende, kanye nemithombo yemali engenayo.

Izigaba zezinsiza:

• Okomzimba: amahhovisi, imishini, izimoto, ingqalasizinda.
• Abantu: abasebenzi ababalulekile, kusukela kubathuthukisi kuya kubasebenzi bokuthengisa.
• Izihlakaniphi: amalungelo obunikazi, uphawu, ulwazi, izizindalwazi.
• Ezezimali: izimali, imigqa yesikweletu, imali engenayo ephindaphindayo.

8. Ozakwethu Ababalulekile

Lezi yizivumelwano zamasu ezidingekayo ukuze imodeli yebhizinisi isebenze.Faka abahlinzeki, ama-franchise, abalingani bezobuchwepheshe, njll.

Izinhlobo zezinhlangano:

• Ama-Strategic Alliances: phakathi kwezinkampani ezihambisanayo.
• Ama-Joint Ventures: ngentuthuko entsha.
• Ubudlelwano phakathi kwamakhasimende nabahlinzeki: ngemibandela ekhethekile.
• Ukubambisana: ukubambisana phakathi kwabancintisana nabo.

9. Isakhiwo sezindleko

Kubonisa zonke izindleko ezidingekayo ukuze ibhizinisi lakho lisebenzeKuhlanganisa izindleko ezizinzile, izindleko eziguquguqukayo, ukutshalwa kwezimali, ukuthuthukiswa kobuchwepheshe, njll.

Izinhlobo zezindleko:

• Kulungisiwe: ukuqasha, iholo, amalayisense.
• Okuguqukayo: izimpahla, amakhomishini, ezokuthutha.
• Umnotho wesikali: ukunciphisa izindleko ngamanani aphezulu.
• Izindleko ezisekelwe enanini: indlela esezingeni eliphezulu, egxile kumakhasimende.

Amathuluzi edijithali okudala i-Canvas Model yakho

Namuhla, kunezinkundla zedijithali ezenza kube lula ukudala amamodeli e-Canvas ngokubonakalayo nangokubambisana. Ezinye zezindawo ezaziwa kakhulu zifaka:

• Umthuthukisi wesu: Esemthethweni, eyadalwa ngu-Osterwalder. Iphelele kakhulu.
• I-Canvanizer: ithuluzi lamahhala neliqondakala kalula.
• UMiro / UMBUSO: amabhodi amhlophe okubambisana aku-inthanethi afanelekela ukusebenza njengeqembu.

Izibonelo zokusebenzisa i-Canvas Model

Izinkampani ezifana neNetflix, Starbucks, Spotify, Mercado Libre noma iNubank zisebenzise imodeli yeCanvas ukuchaza ngokucacile isu labo lebhizinisi.

Isibonelo, endabeni ye-Starbucks, isiphakamiso sayo senani akuyona nje ikhofi, kodwa ulwazi olutholakala esitolo, ukusimama, ukwenziwa komuntu siqu, kanye nesimo. Iziteshi zayo zisukela ezitolo zekhofi ezingokoqobo kuya kuzinhlelo zokusebenza zeselula ezinezinhlelo zokwethembeka. Lokhu kuhambisana nabalingani ababalulekile njengabakhiqizi abazinzile kanye nesakhiwo sezindleko esigxile kolwazi lwamakhasimende.

Imodeli yekhanvasi iba yisibuko sebhizinisi okubonakalayo, okuguquguqukayo, okulula ukwabelana, ukuguqula nokusebenzisa njengethuluzi lomsebenzi eliqhubekayo.